Identity

Understand how identity shapes decisions and learn to work with identity-level change.

The Power of Identity

Identity is who people believe themselves to be. It’s the strongest driver of behavior and decision-making.

Key Concepts

• Self-Concept: How people see themselves
• Identity Congruence: Aligning actions with identity
• Identity Shifts: How identity evolves and changes
• Role Identity: Different aspects of identity in different contexts

Working with Identity

• Helping people see new aspects of themselves
• Aligning proposals with existing identity
• Supporting positive identity development
• Recognizing identity conflicts

Applications

• Personal development
• Organizational change
• Sales and marketing
• Coaching and mentoring

In-depth content coming soon…